| Category |
|
Title |
|
Reference |
| Market
Reports |
|
The Facial
Skin Care Market
|
|
|
Facial skin care products in Europe 1997/98
The facial skin care market has been enjoying growth across the big 5 markets
(France, Germany, Italy, Spain and Great Britain). According to Taylor Nelson
Sofres European Toiletries and Cosmetics Database the top 5 facial skin care
brands in these 5 EC countries are Nivea, Yves Rocher, Oil of Olay, Avon und
Plénitude. In comparison with the previous years, when sales increases had been
mainly boosted by moisturisers, growth in the year 1998 is mainly attributed
to the developments of innovative products in the cleansing category, namely
cosmetic tissues and deep cleansing patches. Over the next few years rapid growth
is likely to continue as there is a large potential for new developments. In
the moisturiser category, key ingredients incorporated in new formulas included
vitamins and enzymes.
Market for facial skin care products in France
According to ECM calculations from the figures provided by the
French trade association Fédération des Industries de la Parfumerie (FIP), the
French facial skin care market was static in 1997 at FF 8.8 bn on a retail basis.
Industry sources reveal that in the year to November 1998 overall mass market
facial skin care values grew by 9 percent to FF 1.8 bn. In 1999 value sales are
forecast to put on 5 percent and volume turnover is expected to grow by 4 percent.
Of total sales for the year to November 1998, cleansing and toning products accounted
for 44 percent by value and moisturisers took the remaining 56 percent.
| France
- The shares of the 44 percent held by cleaning products are as follows: |
|
| cleansing milks |
13,5
percent |
| Lotions and tonics |
9,5 percent |
| Eye makeup removers |
8,5 percent |
| Facial washes |
4,0 percent |
| Exfoliants |
2,5 percent |
| Masks |
2,5 percent |
| Patches |
3,0 percent |
| Cosmetic tissues |
over
1,0 percent |
|
| Source:
ECM from industry estimates |
Over the last years, Beiersdorf and Schwarzkopf &
Henkel Cosmetics launched a number of new products on the French market. Nivea
Visage Kao bioré Clear Up Strips are an example of the successful innovative products
for deep pore cleansing.
The
overall French mass skin care market is dominated by the
following multinationals: |
|
| Beiersdorf |
Nivea |
33,5
percent |
|
|
(value
share) |
| L´Oréal |
Plénitude |
20,0
percent |
|
Synergie (laboratoires
Garnier) |
5,0 percent |
|
Vittel (La Scad) |
4,0 percent |
|
Andere |
3,5 percent |
Schwarzkopf
&
Henkel Cosmetics: |
|
Standard |
11,5
percent |
|
Reactivance |
1,5 percent |
|
General purpose |
0,5 percent |
| Reckitt
& Colman*: |
Barbara Gould |
6,5 percent |
| Procter
& Gamble: |
Oil of Olay |
5,0 percent |
| Elida
Fabergé / Unilever |
Ponds |
1,5 percent |
|
| *
The Barbara Gould brand has been sold to Carter-Wallace. |
| Source:
ECM from industry estimates |
Schwarzkopf & Henkel Cosmetics introduced Diadermine Lingettes Démaquillantes
Visages, cosmetic tissues which are said to make cleansing the face more simple,
quicker, more pleasant and more hygienic.
Market for facial skin care products in Germany
According to IRI/GfK Retail Services in Nuremberg,
Germany the German facial skin care market totalled DM 1.2 bn in the November
1997 to October 1998 period. This represents 99.5 mn units by sales volume.
In the May to October 1998 period the market total is estimated at DM 584.9
mn, an increase of 5.1 percent compared to the same period the previous year.
Moisturisers claimed 71.4 percent of the total market value (day creams: 34.6
percent, specialist moisturising products: 36.9 percent), while cleansers (excluding
eye makeup removers) accounted for 28.6 percent (daily cleansers: 21.3 percent,
specialist cleansers: 7.2 percent). The chart represents the share of mass cleansers
for the 1997 period.
IRI/GfK Retail Services suggests that overall sales
of facial skin care products totalled 49.9 mn units in the May to October 1998
period, an increase of 8.9 percent compared to the same period the previous
year. The overriding trend emerging from the IRI/GfK figures is that cleansing
products are currently the key growth drivers, both in value and volume terms.
Cleansers (excluding eye makeup removers) saw value growth of 21 percent in
the May to October 1998 period compared with the same period the previous year.
Daily cleansers put on 9.8 percent, whilst specialist cleansers saw sales climb
73.9 percent. In the highly innovative sector of specialist cleansers, deep
cleansing strips enjoyed an 87.6 percent sales increase and cleansing masks
grew by 9 percent. In the daily cleansers sector, wash gels/creams enjoyed a
growth by 22.1 percent, toners 3.2 percent, while cleansing milks suffered a
2.2 percent decline in value sales.
Overall the moisturisers market saw sales fall by
0.2 percent in value terms in the May to October 1998 period, by volume sales
grew by 1.3 percent. Innovative products were introduced on this mass market
as well such as Ausgleichende Creme und Sensitiv Creme of the Bebe range (Johnson
& Johnson), containing vitamin E for the protection of the skin.
By manufacturer the overall facial skin care market
was led by Beiersdorf in 1997 with a value share slightly over 20.5 percent,
contributed by its Nivea Visage and Nivea Vital brands. Procter & Gamble
followed, claiming just over 16 percent and L’Oréal with almost 15.5 percent.
